Our Purpose

To Honor God in All We Do

To Serve Others

To Pursue Excellence

To Grow Profitably

Our Values

  • Accountability
  • Consistency
  • Courage and Conviction
  • Discipline
  • Honesty and Integrity
  • Humility
  • Morality
  • Optimism
  • Respectfulness
  • Supportiveness



Our actions reflect our values and support our purpose:

We will...

Be open and honest in everything we do.

Have passion for our products and our consumers.

Partner with our customers to deliver mutually beneficial results.

Do what we say we are going to do.

Be committed to teamwork.

Practice humility by putting others first.

Accept responsibility when we make mistakes, and be quick to forgive others.

Be responsible stewards of our financial, environmental and other resources.

Be focused on safety, quality, service and innovation.

Have clear objectives, measure results and celebrate success.

Support, encourage and respect our fellow employees.

Value and cultivate diversity in our work force.

Be a learning organization, committed to continual development of ourselves and others.

Compete vigorously and fairly in the marketplace.

Not tolerate politically motivated behavior.

Make fact based decisions in the long-term best interest of the business.

Relentlessly focus on timely, thoughtful execution.

Inspire and motivate those around us.

Strengthen our communities.


Our Goals

We will strive to...

Make, sell and deliver products and services better than anyone else.

Develop servant leaders.

Build personal and trusting relationships.

Be leaders in the Coca-Cola System and in the beverage industry.

Provide long-term rewards for our employees.

Build long-term value for our customers.

Generate long-term profitable growth for our shareholders.