Marketing

Events

Here are some of the incredible events we've sponsored:

Sprite Spark Parks

 

As we encourage people to get out and moving, we want to ensure they have a clean, healthy place to spend time outside.  In partnership with Sprite and Piggly Wiggly Carolina Co., CCBCC gave three $15,000 grants to help refresh local basketball courts. Community members could participate by voting for their favorite park to receive a grant!

Summer Grillin

 

CCBCC kicked off the summer with the Backyard BBQ media merchandised promotion giving consumers a chance to win a fully catered BBQ for 50 friends and family members. A total of 15 families from 10 CCBCC targeted markets won a grand prize.

Mexico National Team and World Cup Excitment

 

CCBCC shared the Worldwide excitement leading into the World Cup with our activation of the Mexico vs. Iceland soccer game held in Charlotte. Over 64,000 fans from 5 states attended the game. This event created brand awareness, excitement and interest around the game, allowing our core fans to connect deeply with their favorite brand Coca-Cola.

Sprite Slam Dunk Showdown

 

Sprite Slam Dunk Showdown is the premier amateur dunk competition throughout the nation.  This competition is held on the Sprite Court at NBA Nation, the League's interactive basketball experience, in eight cities throughout the summer.  Activities on the Sprite Court include all-star dunk performances for crowd entertainment, the Showdown competition and healthy, active living clinics and skill drills.

Fit Family Challenge

 

In parntership with Mayor Foxx, Mayor Dean, Charlotte Parent, Nashville Parent and Harris Teeter, we've challenged families in the cities of Charlotte and Nashville to log their activity levels and healthy habits. The winning family in each city will win a family trip to Universal Studios. Each city will receive a $10,000 grant to put toward health and wellness programs for reaching their citywide goal.

Coca-Cola 600

Each year CCBCC joins The Coca-Cola Company to host the largest Memorial Day celebration in the country at NASCAR's longest race - the Coca-Cola 600.  CCBCC brings the infield to life with pre-race activities, games and prizes.  Events such as the Coca-Cola Family Track Walk and Food Lion Speed Street allow fans to meet the Coca-Cola Racing family before race day!

Fanta Festival

This annual CCBCC event for our Hispanic community is a one-day, highly publicized Cinco de Mayo celebration attracting more than 30,000 children and adults from Charlotte's Hispanic community.  The FREE event features internationally known musical acts, celebrity appearances, children's games and activities and folkloric dance performances. An open-air food court offers authentic Latin American cuisine and the Latin American mercado sells hand-made, imported goods and specialty products.