Here are some of the
incredible events we've sponsored:
Sprite Spark Parks
As we encourage people to get out and moving, we want to ensure
they have a clean, healthy place to spend time outside. In
partnership with Sprite and Piggly Wiggly Carolina Co., CCBCC gave
three $15,000 grants to help refresh local basketball courts.
Community members could participate by voting for their favorite
park to receive a grant!
CCBCC kicked off the summer with the Backyard BBQ media
merchandised promotion giving consumers a chance to win a fully
catered BBQ for 50 friends and family members. A total of 15
families from 10 CCBCC targeted markets won a grand
Mexico National Team and World Cup
CCBCC shared the Worldwide excitement leading into the World
Cup with our activation of the Mexico vs. Iceland soccer game held
in Charlotte. Over 64,000 fans from 5 states attended the game.
This event created brand awareness, excitement and interest around
the game, allowing our core fans to connect deeply with their
favorite brand Coca-Cola.
Sprite Slam Dunk Showdown
Sprite Slam Dunk Showdown is the premier amateur dunk competition
throughout the nation. This competition is held on the Sprite
Court at NBA Nation, the League's interactive basketball
experience, in eight cities throughout the summer.
Activities on the Sprite Court include all-star dunk performances
for crowd entertainment, the Showdown competition and healthy,
active living clinics and skill drills.
Fit Family Challenge
In parntership with Mayor Foxx, Mayor Dean,
Charlotte Parent, Nashville Parent and Harris
Teeter, we've challenged families in the cities of Charlotte and
Nashville to log their activity levels and healthy habits. The
winning family in each city will win a family trip to Universal
Studios. Each city will receive a $10,000 grant to put toward
health and wellness programs for reaching their citywide goal.
Each year CCBCC joins The Coca-Cola Company to host the
largest Memorial Day celebration in the country at NASCAR's
longest race - the Coca-Cola 600. CCBCC brings the
infield to life with pre-race activities, games and prizes.
Events such as the Coca-Cola Family Track Walk and Food Lion Speed
Street allow fans to meet the Coca-Cola Racing family before race
This annual CCBCC event for our Hispanic community is a one-day,
highly publicized Cinco de Mayo celebration attracting more than
30,000 children and adults from Charlotte's Hispanic community.
The FREE event features internationally known musical acts,
celebrity appearances, children's games and activities and
folkloric dance performances. An open-air food court offers
authentic Latin American cuisine and the Latin American mercado
sells hand-made, imported goods and specialty products.